Project Overview
Time: November 2025
Location: Amsterdam, the Netherlands
Application: Technology product launch and immersive brand activation
For a major technology product launch in Amsterdam, the creative team wanted the lighting to become part of the experience—not simply a tool hidden above the set.
The event design called for a large-scale overhead source that could create a strong visual line above the reveal zone, support broadcast cameras, and provide soft, even illumination for presenters, products, and scenic materials. The lighting also needed to shift seamlessly between clean white light and saturated color looks throughout the show.
HAFE supplied the Artemis Tube LED5400, a high-output, full-color linear LED balloon light designed for large-scale commercials, launch events, music videos, runway productions, immersive activations, and premium environments.
With its elongated tube structure and RGBYDT color technology, the LED5400 can function as both a powerful production light and a highly visible scenic element.
What the Client Cared About
The production team needed a lighting system that could meet demanding creative, technical, and operational requirements.
A strong visual presence
The fixture had to create a bold overhead statement that could be seen in wide shots and reinforce the futuristic identity of the product launch.
Soft, camera-friendly illumination
Presenters and products needed to remain clearly and evenly lit without the hard shadows or sharp hotspots associated with smaller point-source fixtures.
Dynamic color control
The show design required multiple lighting looks, from clean daylight-style illumination to saturated color effects. The client wanted to achieve these changes without replacing fixtures or rebuilding the rig.
Coverage across a large reveal zone
The lighting needed to support the full presentation area, including presenters, products, scenic elements, and camera movement.
Clean reflections on premium surfaces
Technology products often feature glass, polished metal, glossy finishes, and reflective screens. The source had to create controlled, attractive reflections while preserving material detail.
Integration with professional production workflows
The system needed to support precise control during rehearsals, live operation, broadcast capture, and post-event filming.
The HAFE Solution
One fixture. A complete visual language.
The Artemis Tube LED5400 was positioned above the main reveal area to create a strong, continuous visual line across the stage. From the audience perspective, the tube became part of the event architecture. From the camera’s perspective, it provided a distinctive overhead element that helped define the visual identity of the launch.
During the product reveal, the fixture delivered soft, broad illumination across the presenters and display zone. Its large-format source helped minimize harsh shadows and created a smooth lighting environment suitable for both live viewing and broadcast cameras.
The RGBYDT system also allowed the production team to transition between different visual moods:
- Clean white light for product demonstrations
- Saturated brand colors for reveal moments
- Cyan, blue, magenta, and amber looks for scenic transitions
- Dynamic color changes for music-driven or immersive sequences
- Warm or cool white effects for different segments of the show
The long tube structure is particularly effective in large spaces. It can emphasize direction, scale, and depth across architectural or industrial environments, while creating extended highlights and clean reflections across automotive, retail, and premium product surfaces.
Product Specification Table
| Item | Specification |
|---|---|
| Model | Artemis Tube LED5400 |
| Product Type | Tube LED helium balloon light |
| Total Lamp Power | 5400W |
| Lighting Technology | Full-color RGBYDT LED technology |
| Color Capability | Full-color effects with white-light capability |
| Control | Professional production lighting control; system configuration to be confirmed for each project |
| Form Factor | Large-format linear tube |
| Shape Range | Custom tube diameter: 2.5–3.5m |
| Color Rendering | CRI 96–99 |
| Recommended Applications | Large-scale commercials, feature film stages, concert filming, runway productions, immersive brand activations, premium events, architectural scenes, industrial environments, retail, and automotive applications |
| Typical Installation | Suspended overhead or integrated into stage, exhibition, and architectural structures |
| Primary Lighting Effect | Broad soft illumination, extended highlights, clean reflections, and high-impact scenic color |
| Configuration | Project-specific rigging, power, control, and installation options |
Technical note: The source material confirms the 5400W output, RGBYDT technology, CRI 96–99 performance, and custom tube diameter range of 2.5–3.5m. Final dimensions, power supply configuration, control protocol, and suspension requirements should be confirmed according to the project specification.
Customer Feedback
“We needed the lighting to feel like part of the product launch—not just something above the stage. The Artemis Tube LED5400 gave us a strong visual line for the wide shots and enough softness to keep the presenters and products looking natural."
“The color flexibility allowed us to move from clean white product lighting to bold branded looks without changing the physical setup."
The production team particularly valued:
- A distinctive overhead design element for wide shots
- Soft illumination across the reveal zone
- Smooth transitions between white light and saturated color
- Clean reflections on glass, metal, and glossy product surfaces
- Strong visual impact in both live and filmed environments
- Consistent coverage across presenters, products, and scenic elements
- Flexible application across launch events, commercials, and branded content
Structural Comparison
Artemis Tube LED5400 vs. Conventional Point-Source Fixtures
| Feature | Artemis Tube LED5400 | Conventional Point-Source Fixtures |
|---|---|---|
| Source Format | Long, continuous linear source | Compact, individual light sources |
| Light Quality | Broad and softly distributed | More directional and concentrated |
| Visual Impact | Can become part of the set design | Usually hidden from the audience or camera |
| Color Capability | Full-color RGBYDT system | Depends on the fixture and accessories |
| Coverage | Suitable for long stages and large reveal zones | Often requires multiple fixtures |
| Reflection Quality | Creates extended, continuous highlights | May create small or fragmented hotspots |
| Wide-Shot Performance | Strong graphic line in the frame | Limited scenic contribution |
| Best Applications | Launches, commercials, music videos, events, and immersive installations | Key light, accent light, spot lighting, and general event illumination |
Artemis Tube LED5400 vs. Spherical Balloon Lighting
| Feature | Artemis Tube LED5400 | Spherical Balloon Light |
|---|---|---|
| Form | Long, directional linear structure | Round, omnidirectional structure |
| Visual Language | Graphic, architectural, and futuristic | Soft, atmospheric, and ambient |
| Ideal Coverage | Long stages, product lines, and architectural spaces | Broad-area ambient lighting |
| Reflection Pattern | Long, clean highlights | Wider and more diffuse reflections |
| Color Expression | Strong scenic color effects across a linear form | More general ambient color wash |
| Wide-Shot Impact | Clearly defines the composition | Creates atmosphere without a strong visual line |
| Best Use Case | Product launches, concerts, runway shows, commercials, and brand activations | General fill, soft ambience, and large-area illumination |
The Structural Advantage
The Tube LED5400 combines the softness of a large-format balloon source with the visual clarity of a linear lighting structure. It can illuminate a space while also organizing the composition, directing the viewer’s eye, and reinforcing the identity of the event or production.
FAQ
What is the Artemis Tube LED5400?
The Artemis Tube LED5400 is a 5400W full-color linear LED balloon light designed for professional film, broadcast, commercial, event, and immersive production environments.
What does RGBYDT mean?
RGBYDT refers to a multi-channel LED system designed to provide full-color output together with high-quality white-light capability. This allows the fixture to produce both saturated color effects and more natural white lighting for presenters, products, and scenic elements.
Why is the Tube LED5400 suitable for technology product launches?
Its large linear structure can be suspended above the reveal zone to create a futuristic visual feature. At the same time, its broad source provides soft illumination for presenters, products, and scenic materials.
Can the fixture be used as part of the scenery?
Yes. The Artemis Tube LED5400 is designed to work as both a lighting source and a visible scenic element. It can appear in wide shots and become part of the creative identity of a production.
Is it suitable for live events?
Yes. It is well suited to:
- Product launches
- Concert filming
- Runway productions
- Immersive brand activations
- Exhibition spaces
- Premium event environments
- Stage presentations
- Broadcast and streaming productions
Can it create white light as well as color?
Yes. The RGBYDT system is intended to support both full-color effects and white-light applications. Final color modes and control features depend on the configured system.
Is the light suitable for reflective products?
Yes. Its large, continuous source can create extended highlights and controlled reflections across glass, polished metal, automotive surfaces, glossy products, and premium retail materials.
Can multiple Tube LED5400 fixtures be used together?
Yes. Multiple units can be arranged above a stage, exhibition floor, performance area, or product display zone to create a dramatic, high-impact visual ceiling.
What is the available tube diameter?
The source material specifies a custom tube diameter range of 2.5–3.5m. The final configuration should be selected according to the venue, suspension system, and desired visual scale.
What is the color-rendering performance?
The Artemis Tube LED5400 provides CRI 96–99 color rendering performance, making it suitable for professional camera work and applications where accurate product and skin-tone reproduction are important.
How is the fixture installed?
The tube is typically suspended overhead or integrated into a stage, exhibition, architectural, or event structure. Rigging, power, and control requirements should be confirmed during project planning.
Why Choose HAFE?
HAFE develops professional balloon lighting systems for productions where light quality, visual impact, and practical integration all matter.
Designed for more than illumination
The Artemis Tube LED5400 is both a high-output production light and a large-scale design element. It helps shape the atmosphere, architecture, and visual rhythm of a space.
A powerful solution for wide spaces
With 5400W of LED power and a large linear structure, the fixture is suited to stages, exhibition floors, industrial locations, premium interiors, and other environments where smaller fixtures would require extensive duplication.
Full-color creative flexibility
RGBYDT technology enables the production team to move between clean white light, subtle tonal shifts, bold branded colors, and dynamic visual effects within one integrated system.
Professional color performance
With CRI 96–99, the LED5400 is designed to preserve the appearance of people, products, materials, and scenic elements in front of the camera.
Clean, continuous reflections
The linear source creates long, controlled highlights across large surfaces. This makes it especially effective for automotive applications, premium retail, technology products, and other reflective subjects.
Built for demanding productions
From feature film stages and large-scale commercials to live events and immersive installations, HAFE provides lighting solutions designed around the practical and creative demands of professional production.
Why HAFE?
Choose HAFE when the lighting needs to do more than fill a space.
The Artemis Tube LED5400 delivers:
- 5400W of high-output LED power
- Full-color RGBYDT technology
- Broad, soft illumination for presenters and products
- Extended highlights across large reflective surfaces
- A strong linear visual identity for wide shots
- CRI 96–99 color performance
- Custom tube diameters from 2.5–3.5m
- Flexible use across film, events, architecture, retail, and automotive applications
- Project-based support for configuration, suspension, control, and installation
Make the Light Part of the Experience
The HAFE Artemis Tube LED5400 transforms overhead lighting into a defining visual statement—bringing scale, color, softness, and cinematic presence to the spaces where products, performances, and brands take center stage.